2022 Consumer Wellness Trends
As 2022 picks up steam, I've had my ear to the ground in all areas of travel, health and wellness. While industry trends point toward the future, consumer trends are the here and now. Here are four wellness trends that consumers will be learning about, accessing, and experiencing this year.
Slow Travel
Companies to Follow: Transformational Travel Allies
While not a new concept, Slow Travel has seen an increase in PR over the last couple of years. As we return to vacation, people are opting for longer stays, more immersive time in nature, and looking to book with companies, like Pravassa, who have a focus on sustainable and regenerative travel.
Photo by Allef Vinicius
Mental Health & Psychedelics
Company to Follow: Numinus
No matter your life circumstance, the pandemic has been traumatic and collectively we are looking for ways in which to address how we’ve been feeling. We like how Dr. Gabor Mate approaches the understanding of trauma, "Trauma is not what happens to you, it's what happens inside you as a result of what happened to you." With Gen Z leading the social conversation, we have seen an uptick in scientific studies surrounding psychedelic-assisted therapy. While currently legal in Jamaica, Costa Rica, and the Netherlands, this is an area poised for explosive growth in the US in coming years.
Spiritual Self-Care
Company to Follow: Guidely
Participation in traditional religious structures has steadily been on the decline for the past decade. And with the advancement in technology it is easier than ever to find your ‘tribe’ online. We are emerging from the pandemic seeking a deeper awareness of ourselves and aiming to find our higher purpose. Be on the lookout for more and more companies, products, and travel opportunities emerge to combat loneliness and unease, making critical thinking more imperative than ever before to avoid falling into a trap of conspirituality.
Photo by Sarah Chai
The Microbiome Expands
Company to Follow: Riven
In recent years talk of gut health and nutrition has front loaded any conversation around holistic health. And while there still is a lot to study and learn, many are now looking at our entire body’s microbiome system which includes the skin, mouth, lungs, nasal passages, and reproductive system. From new vitamins and supplements to other CPG offerings, we’ll start to have more focused and personalized preventive healthcare options that target very specific needs in our body.
