Rocketship Reach

To shine a light on the diverse offering of Wander Home’s wellness content and educators during International Women’s Day in order to increase engagement and drive sales for the brand.

Since launching the series, the customer draw has been the breath of wellness options, led by a diverse group of educators for an accessible price. I knew from experience that showcasing and collaborating with the educators was the fastest way to reach a wider audience from a trusted source.

With no budget available for the project, I decided to create a social campaign around the female educators. Video content was pulled together from the educators own online social shares and set to the music of Doja Cat’s Women.

Then, leveraging Instagram’s algorithm, I created a 45-second Reel tagging 20 of the program collaborators, further sharing the content by posting the Reel across: IG, Facebook, and LinkedIn.

Given the biggest driver of new, organic traffic had been wellness educators, I wanted to ensure that our campaign involved their work to ensure more exposure for them as well as our program. Within two-weeks, the brand’s reach and social engagement skyrocketed across the three platforms. Reach increased 1501% and engagement was up 330%. The brand’s following increased 8.9% with an 89% increase in comments for the campaign.

Additionally, the brand website saw increases across the board: 87.5% direct traffic, 211% unique traffic, and 606% in total page views. Best of all, the campaign saw a 100% increase in sales in that 2-week period.